Brazilian carbon neutral beef as an innovative product : consumption perspectives based on intentions' framework
Year of publication: |
2021
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Authors: | Lucchese-Cheung, Thelma ; Aguiar, Luís Kluwe de ; Lima, Lilian Cunha de ; Spers, Eduardo Eugênio ; Oliveira e Silva, Filipe Quevedo Pires de ; Villa Alves, Fabiana ; Almeida, Roberto Giolo de |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 27.2021, 8/9, p. 384-398
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Subject: | branding | Consumer behavior | market segmentation | meat | net zero | sustainability | Brasilien | Brazil | Konsumentenverhalten | Consumer behaviour | Rindfleisch | Beef | Markenführung | Brand management | Fleisch | Meat | Innovation | Markenimage | Brand image |
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