Kuusik, Andres; Tiru, Margus; Ahas, Rein; Varblane, Urmas - In: Baltic Journal of Management 6 (2011) 3, pp. 378-399
Purpose – The purpose of this paper is to demonstrate how technological innovation serves as an enabling factor to innovation in tourism management. The motivation of this paper is related to the question of how to innovate destination marketing as a tool to manage long‐term customer...