Search Results - person:"Ahn, SooKyoung"

To buy or to back? : backers' motivations for fashion crowdfunding projects

Ahn, SooKyoung - In: Journal of fashion marketing and management 27 (2023) 2, pp. 335-351

Persistent link: https://www.econbiz.de/10014288881

Fashion collaboration or collision? : examining the match-up effect in co-marketing alliances

Ahn, SooKyoung; Kim, HaeJung; Forney, Judith A. - In: Journal of fashion marketing and management 14 (2010) 1, pp. 6-20

Persistent link: https://www.econbiz.de/10003958634

Blogging : mediating impacts of flow on motivational behavior

Park, Boram; Ahn, SooKyoung; Kim, HaeJung - In: Journal of research in interactive marketing : … 4 (2010) 1, pp. 6-29

Persistent link: https://www.econbiz.de/10003982748

Co-marketing alliances between heterogeneous industries : examining perceived match-up effects in product brand and alliance levels

Ahn, SooKyoung; Kim, HaeJung; Forney, Judith A. - In: Journal of retailing and consumer services 16 (2009) 6, pp. 477-485

Persistent link: https://www.econbiz.de/10003906201

Fashion collaboration or collision?

Ahn, SooKyoung; Kim, HaeJung; Forney, Judith A. - In: Journal of Fashion Marketing and Management: An … 14 (2010) 1, pp. 6-20

Purpose – This study aims to exploit the match‐up effect to fashion collaborations by distinguishing the consumers' fit association at a cognitive and attitudinal level. It seeks to investigate the mediating role of the match‐up perception by identifying the antecedents of match‐up...

Persistent link: https://www.econbiz.de/10014868066

Blogging: mediating impacts of flow on motivational behavior

Park, Boram; Ahn, SooKyoung; Kim, HaeJung - In: Journal of Research in Interactive Marketing 4 (2010) 1, pp. 6-29

Purpose – Upon extending Hoffman and Novak's flow model, this paper aims to delineate the blogging motivations with an emphasis of flow mediation to predict blogging behaviors. Three objectives are to: identify determinant dimensions of blogging motivations, behaviors and flow; investigate the...

Persistent link: https://www.econbiz.de/10014902166

Provincialising Multiculturalism Postkoloniale Perspektiven auf Multikulturalismus, Diversität und Emanzipation

Ahn, Sook-Young; Havertz, Ralf - In: Prokla : Zeitschrift für kritische Sozialwissenschaft 158 (2010), pp. 85-101

Persistent link: https://www.econbiz.de/10008402657

Blogging : mediating impacts of flow on motivational behavior

Park, Boram; Ahn, SooKyoung; Kim, HaeJung - In: Journal of research in interactive marketing : … 4 (2010) 1, pp. 6-29

Persistent link: https://www.econbiz.de/10009896820

Fashion collaboration or collision? : examining the match-up effect in co-marketing alliances

Ahn, SooKyoung; Kim, HaeJung; Forney, Judith A. - In: Journal of fashion marketing and management 14 (2010) 1, pp. 6-20

Persistent link: https://www.econbiz.de/10009868533

Co-marketing alliances between heterogeneous industries: Examining perceived match-up effects in product, brand and alliance levels

Ahn, Sookyoung; Kim, Heajung; Forney, Judith A. - In: Journal of retailing and consumer services 16 (2009) 6, pp. 477-485

Persistent link: https://www.econbiz.de/10008323218