Kim, Joonhyeong Joseph; Ahn, Young-joo; Kim, Insin - In: International Journal of Contemporary Hospitality Management 29 (2017) 11, pp. 2921-2940
Purpose This study aims to identify the effect of age identity on attitude to online sites, examine the impact of this attitude on e-loyalty and investigate the moderating effect of motivational orientation. Design/methodology/approach A survey was distributed to an online panel consisting of...