Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passengers
Year of publication: |
2015
|
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Authors: | Ahn, Young-joo ; Kim, Insin ; Hyun, Sunghyup Sean |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, Supplement 1, p. 114-138
|
Subject: | Brand prestige | first-class airline services | well-being perception | brand loyalty | status consumption | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Sozialer Status | Social status |
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