Wiese, Melanie; Akareem, Husain Salilul - In: European Business Review 31 (2019) 6, pp. 947-969
Purpose: This two-country comparative study’s purpose is to investigate antecedents to, and the consequences of a sense of belonging to a firm’s Facebook community. Design/methodology/approach: The model was grounded in the theory of sense of community and tested through structural equation...