Chaudhary, Kiran; Alam, Mansaf - 2022 - First edition.
I. Introduction1. Introduction Suzanee MalhotraII. Applications of Business Analytics2. Big Data Analytics and AlgorithmAlok Kumar, Lakshita Bhargava, and Zameer Fatima3. Market Basket Analysis: An Effective Data Mining Technique for Anticipating Consumer Purchase BehaviorSamala Nagaraj4....