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Consumer-brand relationships : theory and practice
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Brands can be like friends : goals and interpersonal motives influence attitudes toward preferred brands
Long, Christopher R.
;
Gable, Philip A.
;
Boerstler, Courtney
- In:
Consumer-brand relationships : theory and practice
,
(pp. 279-297)
.
2012
Persistent link: https://www.econbiz.de/10009739811
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