Brands can be like friends : goals and interpersonal motives influence attitudes toward preferred brands
Year of publication: |
2012
|
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Authors: | Long, Christopher R. ; Gable, Philip A. ; Boerstler, Courtney ; Albee, Christina |
Published in: |
Consumer-brand relationships : theory and practice. - London [u.a.] : Routledge, ISBN 0-415-78313-5. - 2012, p. 279-297
|
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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