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Search: person:"Alcántara-Pilar, Juan Miguel"
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Consumer behaviour
11
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11
Welt
4
World
4
Beziehungsmarketing
3
Brand image
3
Brand management
3
Cross-cultural marketing
3
Customer satisfaction
3
Interkulturelles Marketing
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Internationales Marketing
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Kundenzufriedenheit
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Markenimage
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Online retailing
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Language
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English
20
Spanish
4
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Alcántara-Pilar, Juan Miguel
21
Barrio-García, Salvador del
14
Porcu, Lucia
11
Crespo-Almendros, Esmeralda
9
Rodríguez-López, María Eugenia
5
Alcantara-Pilar, Juan Miguel
2
Del Barrio-García, Salvador
2
Pavluković, Vanja
2
Rojas-Lamorena, Álvaro J.
2
del Barrio-García, Salvador
2
Ahmed-Laroussi, Asma
1
Alcántara Pilar, Juan Miguel
1
Armenski, Tanja
1
Bermúdez Martínez, María
1
Crespo-Almendros, Esmeraldo
1
Crespo-Almens, Esmeralda
1
Cubillas Casas, Elisa Isabel
1
Cuevas López, Mercedes
1
García Guzmán, Antonio
1
Latorre-Medina, María Jose
1
Liébana Checa, José Antonio
1
Liébana-Cabanillas, Francisco J.
1
Muñoz-Leiva, Francisco
1
Prados-Peña, M. Belén
1
Prieto Campos, Beatriz
1
Ramirez Fernández, Santiago
1
Real Martínez, Santiago
1
Rodríguez-López, M. Eugenia
1
Singh, Nidhi
1
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IGI Global
1
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Analyzing the cultural diversity of consumers in the global marketplace
2
International journal of hospitality management
2
Academia : revista Latinoamericana de administración
1
Bridging the gap between advertising academia and practice
1
Cross Cultural Management
1
European Research on Management and Business Economics (ERMBE)
1
European research on management and business economics
1
International Journal of Contemporary Hospitality Management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and economics
1
International journal of consumer studies
1
Journal of Hospitality and Tourism Insights
1
Journal of business research : JBR
1
Journal of hospitality and tourism insights
1
Journal of marketing communications
1
Journal of travel and tourism marketing
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Premier reference source
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Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
20
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3
EconStor
1
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11
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
Saved in:
12
La estrategia de estandarización de McDonald’s : ¿es valorada del mismo modo en todos los países? ; el caso de los jóvenes en España, Turquía, Italia y Bulgaria
Rodríguez-López, María Eugenia
;
Alcántara-Pilar, …
- In:
Revista globalización, competitividad y gobernabilidad …
12
(
2018
)
3
,
pp. 31-48
Persistent link: https://www.econbiz.de/10012098615
Saved in:
13
Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 281-295)
.
2017
Persistent link: https://www.econbiz.de/10011540401
Saved in:
14
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
Saved in:
15
Toward an understanding of online information processing in e-tourism : does national culture matter?
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
Journal of travel and tourism marketing
34
(
2017
)
8
,
pp. 1128-1142
Persistent link: https://www.econbiz.de/10011758832
Saved in:
16
Social impacts of music festivals : does culture impact locals' attitude toward events in Serbia and Hungary?
Pavluković, Vanja
;
Armenski, Tanja
;
Alcántara-Pilar, …
- In:
Tourism management : research, policies, practice
63
(
2017
),
pp. 42-53
Persistent link: https://www.econbiz.de/10011746317
Saved in:
17
El papel moderador del diseño web y la cultura del pís en la respuesta del consumídor online : una aplicación a los destinos turísticos
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
European research on management and business economics
22
(
2016
)
2
,
pp. 78-87
Persistent link: https://www.econbiz.de/10011686094
Saved in:
18
A review of psycho- vs. socio-linguistics theories : an application to marketing research
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 227-255)
.
2015
Persistent link: https://www.econbiz.de/10011396940
Saved in:
19
The moderating role of language on perceived risk and information-processing online
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 320-345)
.
2015
Persistent link: https://www.econbiz.de/10011396958
Saved in:
20
Analyzing the cultural diversity of consumers in the global marketplace
Alcantara-Pilar, Juan Miguel
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011305438
Saved in:
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