El papel moderador del diseño web y la cultura del pís en la respuesta del consumídor online : una aplicación a los destinos turísticos
Juan Miguel Alcántara-Pilar y Salvador del Barrio-García
| Alternative title: | The moderator role of web design and culture of the country in the online consumer response : an application to tourism destination |
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| Year of publication: |
May-August 2016
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| Authors: | Alcántara-Pilar, Juan Miguel ; Barrio-García, Salvador del |
| Published in: |
European research on management and business economics. - Barcelona : Elsevier Espãna, S.L.U., ISSN 2444-8834, ZDB-ID 2855400-0. - Vol. 22.2016, 2, p. 78-87
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| Subject: | Web design | Cross-cultural studies | Online consumer behavior | Usabilty |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | Spanish |
| Notes: | Zusammenfassung in englischer Sprache |
| Other identifiers: | 10.1016/j.iedee.2015.10.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011686094