Mukhammad Kholid Mawardi; Iqbal, Mohammad; Astuti, … - In: Cogent business & management 11 (2024) 1, pp. 1-21
This study aimed to determine the interaction between internal and external factors of consumers indicated by perceived values, green products, and environmental behavior on customers’ decisions to purchase fast food restaurants’ eco-friendly products indicated by green trust and repurchase...