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Search: person:"Alhoqail, Saad A."
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CMO relevance
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Chief Marketing Officer (CMO)
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Alhoqail, Saad A.
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Floyd, Kristopher
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International review on public and non-profit marketing
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Journal of East-West business
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Journal of Philanthropy and Marketing
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Thrown under the bus : the signaling role of CMO dismissal and its effect on firm value
Alhoqail, Saad A.
;
Zacca, Robert
;
Floyd, Kristopher
- In:
Journal of East-West business
28
(
2022
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10013463259
Saved in:
2
How website information decreases intangibility and influences donation
Alhoqail, Saad A.
;
Floyd, Kristopher
- In:
Journal of Philanthropy and Marketing
26
(
2021
)
4
Persistent link: https://www.econbiz.de/10012535861
Saved in:
3
Content is king but context is queen : how involvement facilittes the impact of website
Alhoqail, Saad A.
;
Floyd, Kristopher
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012292926
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