Search Results - person:"Amer, Sally Mohamed"

The role of brand experience on brand equity: Mediating effect of authenticity in new luxury fashion brands

Amer, Sally Mohamed; Elshimy, Amany Ahmed; Ezz, Moataz … - In: Cogent Business & Management 10 (2023) 3, pp. 1-22

The role of new luxury fashion brand experience and authenticity on brand equity has not been sufficiently explored empirically. The current study offers a model of the relationship between brand experience, brand authenticity, and brand equity, considering the rising relevance of new luxury...

Persistent link: https://www.econbiz.de/10014527640

The role of brand experience on brand equity : mediating effect of authenticity in new luxury fashion brands

Amer, Sally Mohamed; Elshimy, Amany Ahmed; Abo El Ezz, … - In: Cogent business & management 10 (2023) 3, pp. 1-22

Persistent link: https://www.econbiz.de/10014505293

How servicescape unleash customer engagement behaviors through place attachment: an investigation in a non-Western context

Amer, Sally Mohamed; Rakha, Soliman Atef - In: Cogent Business & Management 9 (2022) 1, pp. 1-24

Little empirical research has delved into the impact of servicescape on customer attachment and customer engagement behaviors. This study investigates two main research questions in a non-Western country. First, this research asks how upscale hotels' servicescapes influence customer engagement...

Persistent link: https://www.econbiz.de/10014505460

How servicescape unleash customer engagement behaviors through place attachment : an investigation in a non-Western context

Amer, Sally Mohamed; Rakha, Soliman Atef - In: Cogent business & management 9 (2022) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10014425864

Linking servicescape and experiencescape : creating a collective focus for the service industry

Kandampully, Jay; Bilgihan, Anil; Amer, Sally Mohamed - In: Journal of service management 34 (2023) 2, pp. 316-340

Persistent link: https://www.econbiz.de/10014337954