Tran, Phuong Kim Thi; Nguyen, Phong Dong; Le, Angelina … - In: Tourism Review 77 (2021) 1, pp. 287-301
Purpose: This study aims to examine the direct and indirect relationship between self-congruity and destination brand loyalty (DBL) based on the conceptual linkages of cognition, affect and conation. A multiple-step, multiple mediator model is investigated to explain the indirect effect of...