Linking self-congruity, perceived quality and satisfaction to brand loyalty in a tourism destination : the moderating role of visit frequency
Phuong Kim Thi Tran, Phong Dong Nguyen, Angelina Hanh Nhat Le and Vinh Trung Tran
Year of publication: |
2022
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Authors: | Phuong Kim Thi Tran ; Phong Dong Nguyen ; Angelina Hanh Nhat Le ; Vinh Trung Tran |
Published in: |
Tourism review. - Bingley : Emerald, ISSN 1759-8451, ZDB-ID 2412174-5. - Vol. 77.2022, 1, p. 287-301
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Subject: | A multiple-step multiple mediator model | Destination brand loyalty | Multi-group analysis | Perceived destination quality | Self-congruity | Tourist satisfaction | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Beziehungsmarketing | Relationship marketing | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Dienstleistungsqualität | Service quality | Tourismusregion | Tourism destination | Markentreue | Brand loyalty | Produktqualität | Product quality | Strukturgleichungsmodell | Structural equation model | Tourismuswirtschaft | Tourism industry |
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