Kumar, Amresh; Anjaly, Bhawna - In: International Journal of Retail & Distribution Management 45 (2017) 12, pp. 1277-1297
Purpose The advent of e-retailing has created multiple options for customers. Hence, most important concern is to identify the experience which entices customers for repurchase from the one particular e-retailer. This paper tries to identify the customer experience with reference to activities...