How to measure post-purchase customer experience in online retailing? : a scale development study
Year of publication: |
2017
|
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Authors: | Kumar, Amresh ; Anjaly, Bhawna |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 11, p. 1277-1297
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Subject: | Customer experience | Scale development | Online customer experience | Post-purchase | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement | Einzelhandel | Retail trade | Online-Marketing | Internet marketing | Website |
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