Iba, Haruhiko; Lilavanichakul, Apichaya - In: Journal of Agribusiness in Developing and Emerging Economies 11 (2020) 5, pp. 552-566
Purpose: This study aims to identify the key drivers influencing the success of farmers who employ direct marketing at wholesale markets. The diversification of the distribution system in Thailand has created many challenges for farmers, with diversified farm businesses struggling to survive...