Albaladejo‐Pina, Isabel P.; Aranda‐Gallego, Joaquin - In: European Journal of Marketing 32 (1998) 5/6, pp. 464-479
The present paper focuses on market area delimitation as a measure of trade centre position. Because of the inadequacy of existing methods to locate the existence and the level of store competition from a spatial perspective, our aim has been to develop a method which allows us to solve this...