A measure of trade centre position
The present paper focuses on market area delimitation as a measure of trade centre position. Because of the inadequacy of existing methods to locate the existence and the level of store competition from a spatial perspective, our aim has been to develop a method which allows us to solve this problem. This method enables us to make an analysis of a store’s position in the region with regard to its competitors, both from a spatial perspective and from the perspective of customer type classification. The model is implemented by application to a set of retail stores in the city of Murcia for sales of fish and sea products.
Year of publication: |
1998
|
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Authors: | Albaladejo‐Pina, Isabel P. ; Aranda‐Gallego, Joaquin |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 32.1998, 5/6, p. 464-479
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Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Location | Market segmentation | Space planning | Spain | Stores |
Saved in:
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