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ECONIS (ZBW)
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The impact of celebrity endorsement of sporting goods on consumer purchasing behavior
Mirabi, Vahidreza
;
Fathi, Fariba
;
Ardakani, Mohammad Fotouhi
- In:
Consumer behavior review : CBR
5
(
2021
)
3
,
pp. 373-399
Persistent link: https://www.econbiz.de/10012661225
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2
Innovation and corporate social responsibility during the Covid-19 in Ardakan (Iran)
Basile, Gianpaolo
;
Ardakani, Mohammad Fotouhi
; …
- In:
Management decision
60
(
2022
)
10
,
pp. 2743-2769
Persistent link: https://www.econbiz.de/10013389365
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