The impact of celebrity endorsement of sporting goods on consumer purchasing behavior
Alternative title: | O impacto do endosso de artigos esportivos por celebridades no comportamento de compra do consumidor |
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Year of publication: |
2021
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Authors: | Mirabi, Vahidreza ; Fathi, Fariba ; Ardakani, Mohammad Fotouhi ; Avorgani, Razieh Khojasteh |
Published in: |
Consumer behavior review : CBR. - Recife : Universidade Federal de Pernambuco, ISSN 2526-7884, ZDB-ID 2919711-9. - Vol. 5.2021, 3, p. 373-399
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Subject: | Celebrity Endorsement of Product | Customer Purchasing Behavior | Influential Components at Different Ages | Celebrity-Werbung | Celebrity endorsement | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenimage | Brand image |
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