Rahman, Kazi Turin; Arif, Md. Zahir Uddin - In: South Asian journal of marketing 2 (2021) 1, pp. 97-112
Purpose - The purpose of the study is to dive into various binge-watching habits of Netflix users amidst the COVID-19 pandemic. Consumers find themselves amidst the COVID-19 lockdown with more free time to indulge in these viewing habits. This study investigates motivational factors, amount of...