Ashnai, Bahar; Mani, Sudha; Kothandaraman, Prabakar; … - In: Journal of Business & Industrial Marketing 35 (2020) 8, pp. 1335-1344
Purpose: In response to calls to reduce the gender gap in the salesforce, this study aims to examine the effect of candidate gender, manager gender and industry to explain gender bias in salesperson recruitment during screening and skill assessment. Design/methodology/approach: This paper...