This paper aims to examine whether religion influences the purchase decision of potential customers. It is generally believed that Islam is a religion which provides holistic guidelines to its followers regarding all facets of life. Thus, it is interesting to know how strongly Islam impacts...

This paper aims to examine whether religion influences the purchase decision of potential customers. It is generally believed that Islam is a religion which provides holistic guidelines to its followers regarding all facets of life. Thus, it is interesting to know how strongly Islam impacts...