Do they care what they believe? Exploring the impact of religiosity on intention to purchase luxury products
Year of publication: |
2017
|
---|---|
Authors: | Ashraf, Saba ; Hafeez, Muhammad Haroon ; Yaseen, Asif ; Naqvi, Amna |
Published in: |
Pakistan Journal of Commerce and Social Sciences (PJCSS). - Lahore : Johar Education Society, Pakistan (JESPK), ISSN 2309-8619. - Vol. 11.2017, 2, p. 428-447
|
Publisher: |
Lahore : Johar Education Society, Pakistan (JESPK) |
Subject: | religiosity | purchase intention | luxury goods | Muslim consumers | religious beliefs |
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