It was just a few years back that debates like “Can Mom & Pop Stores Survive in the Face of Rising Mall Culture” used to garner a lot of interest from almost every section of the society. The story however is much different today. Things are shifting from physical stores to digital stores....

Purpose: The problem of differentiation and creating a unique selling proposition is higher in the banking sector, as, any new service or product introduced is very quickly imitated by the competitors. The benefits of advertising have been seen to have long-term effects on the firm’s...

Radio was one of the popular media in 80s and 90s but due to innovation of television & other media like internet it lost its shine. But now it is aging in action because of radio in mobile & automobiles. But 2000 onwards the radio has revived and today due to its low cost as compared to other...

Marketers for long have been keen on understanding what drives the purchase behavior of the customers. The retail formats and the product assortments at these retail outlets are continuously changed and upgraded keeping in mind the changing customer tastes and the way they shop. Purchase...

The luxury bike market in India is still in its introductory stage. Since the first luxury bike was introduced by Harley Davidson in 2010, there have been a number of challenges being faced by the companies in establishing their foothold in the Indian market. This paper aims at studying the...