Florenthal, Bela; Awad, Manar; Godar, Susan - In: Young Consumers 21 (2020) 4, pp. 435-449
Purpose: Nonprofit organizations (NPOs) are increasingly using social media outlets to target millennials for donations of time and money. This study aims to investigate the motivational drivers of millennials’ intention to donate money to charities on social media sites (SMSs)....