A cross-cultural comparison of millennials’ engagement with and donation to nonprofits : a hybrid U&G and TAM framework
Year of publication: |
2021
|
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Authors: | Florenthal, Bela ; Awad, Manar |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 18.2021, 4, p. 629-657
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Subject: | Nonprofits | Social media sites | Millennials | Engagement | Entertainment | Subjective norm | Interpersonal utility | Donations | U&G | TPB | Nonprofit-Organisation | Nonprofit organization | Fundraising | Social Web | Social web | Altersgruppe | Age group | Online-Marketing | Internet marketing | Nonprofit-Marketing | Nonprofit marketing |
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