Hanafizadeh, Payam; Shafia, Sepideh; Bohlin, Erik - In: Digital business 1 (2021) 2, pp. 1-15
This study aims to identify the consequence of social media usage on firm performance. To this end, it proposes a conceptual map that shows promising linkages between the maturity level realization of an organization in social media usage and its corresponding performance consequences. The...