Exploring the consequence of social media usage on firm performance
Year of publication: |
2021
|
---|---|
Authors: | Hanafizadeh, Payam ; Shafia, Sepideh ; Bohlin, Erik |
Published in: |
Digital business. - [Amsterdam] : Elsevier B.V., ISSN 2666-9544, ZDB-ID 3064629-7. - Vol. 1.2021, 2, Art.-No. 100013, p. 1-15
|
Subject: | Social media | Performance | Systematic mapping | Social media stages of growth model | Social Web | Social web | Unternehmenserfolg | Firm performance | Online-Marketing | Internet marketing |
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