Purpose This study aims to analyze the imbalances in the public finance structure of Pakistan’s economy and highlight the need for comprehensive reforms. Specifically, it aims to contribute to the empirical literature by analyzing the relationship between fiscal vulnerability, financial stress...

This study investigates the indirect effect of employee empathy (EE) on customer loyalty (CL) and loyalty outcomes through intervening variables, i.e. customer affective commitment, perceived service quality, and customer satisfaction (CS). Associations between the constructs of the proposed...

The purpose of this study is twofold: First, it examines the impact of emotional states and shopping evaluations on customers’ store choice intentions before entering the store; second, what atmospheric factors and shopping value evaluations affect customers’ emotions after entering the...

This research aims to evaluate the competitiveness of Comsats Institute of Information Technology (CIIT) Sahiwal with Other Higher Educational Institutions (OEI) of Sahiwal. An Early Warning System (EWS) has been used to analyze expectations and actual feelings of respondents from CIIT and OEI...