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Search: person:"Baker, Andrew M."
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Consumer behaviour
6
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6
Viral marketing
3
Virales Marketing
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Brand
2
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2
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2
Confidence
2
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English
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Baker, Andrew M.
13
Donthu, Naveen
7
Ahsan, Mujtaba
2
Cornelis, Erlinde F. I.
2
Whiting, Anita
2
BAKER, ANDREW M.
1
Chan, Kara
1
Choong, Kwai Fatt
1
Kumar, V.
1
Luo, Anita
1
MOSCHIS, GEORGE P.
1
Moschis, George P.
1
ONG, FON SIM
1
PATTANAPANYASAT, RA-PEE
1
Patterson, James
1
Porter, Constance Elise
1
Rigdon, Edward E.
1
Russell, James M.
1
Tang, Ning
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Disease Management and Health Outcomes
1
Handbook of research on new product development
1
Journal of Consumer Affairs
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
Strategic Entrepreneurship Journal
1
Strategic entrepreneurship journal : SEJ
1
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ECONIS (ZBW)
10
RePEc
2
OLC EcoSci
1
Other ZBW resources
1
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1
Mitigating a crisis of confidence : the effect of crisis response strategies on reward-based crowdfunding success
Cornelis, Erlinde F. I.
;
Baker, Andrew M.
;
Ahsan, Mujtaba
- In:
Strategic entrepreneurship journal : SEJ
16
(
2022
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10013175607
Saved in:
2
Fight or flight? : understanding customer response to CRM tactics
Baker, Andrew M.
;
Donthu, Naveen
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 318-336
Persistent link: https://www.econbiz.de/10012549087
Saved in:
3
Mitigating a crisis of confidence : The effect of crisis response strategies on reward‐based crowdfunding success
Cornelis, Erlinde F. I.
;
Baker, Andrew M.
;
Ahsan, Mujtaba
- In:
Strategic Entrepreneurship Journal
16
(
2021
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012633483
Saved in:
4
The effects of life events on the development of materialism and compulsive consumption : a life course study in the United States and Hong Kong
Baker, Andrew M.
;
Chan, Kara
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 88-104
Persistent link: https://www.econbiz.de/10012257930
Saved in:
5
Capturing dynamics in the value for brand recommendations from word-of-mouth conversations
Luo, Anita
;
Baker, Andrew M.
;
Donthu, Naveen
- In:
Journal of business research : JBR
104
(
2019
),
pp. 247-260
Persistent link: https://www.econbiz.de/10012105018
Saved in:
6
Word-of-mouth processes in marketing new products : recent research and future opportunities
Baker, Andrew M.
;
Donthu, Naveen
- In:
Handbook of research on new product development
,
(pp. 313-335)
.
2019
Persistent link: https://www.econbiz.de/10012125143
Saved in:
7
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
8
Linking family structure to impulse-control and obsessive–compulsive buying
Baker, Andrew M.
;
Moschis, George P.
;
Rigdon, Edward E.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 291-302
Persistent link: https://www.econbiz.de/10011570789
Saved in:
9
Self-esteem, financial knowledge and financial behavior
Tang, Ning
;
Baker, Andrew M.
- In:
Journal of economic psychology : research in economic …
54
(
2016
),
pp. 164-176
Persistent link: https://www.econbiz.de/10011704197
Saved in:
10
Materialism and Life Satisfaction: The Role of Stress and Religiosity
BAKER, ANDREW M.
;
MOSCHIS, GEORGE P.
;
ONG, FON SIM
; …
- In:
Journal of Consumer Affairs
47
(
2013
)
3
,
pp. 548-563
Persistent link: https://www.econbiz.de/10010728603
Saved in:
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