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Search: person:"Baker, Michael John"
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Marketing
48
Marketingmanagement
20
Marketing management
15
Strategisches Management
11
Marketingtheorie
10
Marketing theory
9
Aufsatzsammlung
6
USA
6
Consumer behaviour
5
Großbritannien
5
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5
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5
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5
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4
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4
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4
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Journal
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Management
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Marktforschung
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Michael John Baker
2
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2
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70
Article
22
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18
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5
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5
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1
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Language
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English
72
Undetermined
20
Author
All
Baker, Michael John
84
Baker, Michael J.
11
Hart, Susan J.
5
Parkinson, Stephen T.
3
Saren, Michael
3
Hart, Susan
2
Shaw, Susan A.
2
Badot, Olivier
1
Becker, Sven H.
1
Black, C. D.
1
Brown, Stephen
1
Cameron, Emma
1
Din, Amr K. el
1
Gummesson, Evert
1
Gunay, G. Nazan
1
Hart, S. J.
1
Hood, Neil
1
Hunt, Shelby D.
1
MacTavish, Ronald
1
Madhavaram, Sreedhar
1
Michie, James
1
Moller, K.
1
Tadajewski, Mark
1
Ughanwa, Davidson O.
1
Ughanwa, Oyemeka D.
1
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Institution
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Chartered Institute of Marketing
2
NetLibrary, Inc
1
Social Science Research Council
1
Published in...
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Journal of customer behaviour
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
EuroMed journal of business
2
Journal of historical research in marketing
2
The marketing book
2
The marketing review
2
EBSCOhost eBook Collection
1
European journal of marketing : EJM
1
International encyclopedia of business and management series
1
Journal of East-West business
1
Journal of Historical Research in Marketing
1
Journal of business-to-business marketing
1
Journal of euromarketing
1
Macmillan business
1
Macmillan reference books
1
Marketing
1
Marketing theory : a student text
1
Penguin Books
1
Penguin modern management texts
1
Routledge reference
1
The marketing series
1
Tourism and hospitality research : the surrey quarterly review
1
Working paper series / University of Strathclyde, Department of Marketing
1
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ECONIS (ZBW)
50
USB Cologne (EcoSocSci)
40
OLC EcoSci
1
Other ZBW resources
1
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1
Masterful operant resources, masterful marketing competences, and the masterful marketing academic
Hunt, Shelby D.
;
Madhavaram, Sreedhar
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1869-1875
Persistent link: https://www.econbiz.de/10014450164
Saved in:
2
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
3
Michael the mighty : merry memories of marketing's major-general
Brown, Stephen
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1862-1868
Persistent link: https://www.econbiz.de/10014450155
Saved in:
4
One more time: Quo vadis, marketing?
Baker, Michael John
- In:
Journal of customer behaviour
17
(
2018
)
1/2
,
pp. 139-157
Persistent link: https://www.econbiz.de/10011936185
Saved in:
5
Michael J. Baker : reflections on a career in marketing
Baker, Michael John
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 223-230
Persistent link: https://www.econbiz.de/10009758435
Saved in:
6
The marketing manual
Baker, Michael John
-
Chartered Institute of Marketing
-
2017
-
First issued in hardback
Persistent link: https://www.econbiz.de/10011774499
Saved in:
7
Marketing theory : a student text
Baker, Michael John
(
ed.
);
Saren, Michael
(
ed.
)
-
2016
-
3rd edition
Persistent link: https://www.econbiz.de/10011553803
Saved in:
8
What is marketing?
Baker, Michael John
- In:
The marketing book
,
(pp. 3-20)
.
2016
Persistent link: https://www.econbiz.de/10011471622
Saved in:
9
The marketing mix
Baker, Michael John
- In:
The marketing book
,
(pp. 297-313)
.
2016
Persistent link: https://www.econbiz.de/10011471648
Saved in:
10
The marketing book
Baker, Michael John
(
ed.
);
Hart, Susan
(
ed.
); …
-
2016
-
Seventh edition
Persistent link: https://www.econbiz.de/10011411798
Saved in:
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