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Search: person:"Balmer, John M.T."
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Brand management
52
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52
Brand architecture
48
Markenarchitektur
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Corporate culture
43
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43
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English
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Balmer, John M. T.
99
Balmer, John M.T.
54
Greyser, Stephen A.
14
Chen, Weifeng
13
Burghausen, Mario
10
Gray, Edmund R.
7
He, Hong-Wei
6
Illia, Laura
5
Powell, Shaun M.
5
Urde, Mats
5
Podnar, Klement
4
Balmer, John M T
3
Brexendorf, Tim Oliver
3
Foroudi, Pantea
3
Hudson, Bradford T.
3
Kernstock, Joachim
3
Stuart, Helen
3
Thomson, Irene
3
Wang, Wei-Yue
3
Abratt, Russell
2
Bargenda, Angela
2
Dinnie, Keith
2
Foroudi, Mohammad Mahdi
2
Fukukawa, Kyoko
2
Johansen, Trine S.
2
Kleyn, Nicola
2
Melewar, T.C.
2
Nielsen, Anne Ellerup
2
Asaad, Yousra
1
Baker, Michael I.
1
Balmer, John M.T
1
Binsardi, Ben
1
Botchie, David
1
Boukis, Achilleas
1
Cohen, Geraldine
1
Dey, Bidit Lal
1
Faraday, Judy
1
Foroudi, Mohammad M.
1
González del Valle Brena, Almudena
1
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1
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International Corporate Identity Group / Symposium <15., 2012, Århus>
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The journal of brand management : an international journal
22
European journal of marketing : EJM
19
Corporate communications : an international journal
14
Journal of general management
10
Working paper series / Bradford University School of Management
10
Foundations of corporate heritage
7
Journal of business research : JBR
7
International studies of management and organization
6
Journal of business ethics : JOBE
5
Journal of marketing management : MM
5
Management decision : MD
5
Advances in corporate branding
4
California management review : CMR
3
Qualitative Market Research: An International Journal
3
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
3
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
2
Springer eBook Collection / Business and Management
2
SpringerLink / Bücher
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand culture
1
Building corporate identity, image and reputation in the digital era
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate reputation review : an international journal
1
European Journal of Marketing
1
Facets of corporate identity, communication, and reputation
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Business Research
1
Long range planning : LRP ; international journal of strategic management
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Marketing intelligence & planning
1
Marketing theory
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Operations research, Management science : OR MS ; the international literature digest
1
Qualitative market research : an international journal
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ECONIS (ZBW)
106
OLC EcoSci
44
Other ZBW resources
4
BASE
1
RePEc
1
USB Cologne (EcoSocSci)
1
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91
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
Saved in:
92
Corporate marketing myopia and the inexorable rise of a corporate marketing logic : perspectives from identity-based views of the firm
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1329-1352
Persistent link: https://www.econbiz.de/10009378693
Saved in:
93
Explicating ethical corporate marketing : insights from the BP Deepwater Horizon catastrophe ; the ethical brand that exploded and then imploded
Balmer, John M. T.
;
Powell, Shaun M.
;
Greyser, Stephen A.
- In:
Journal of business ethics : JOBE
102
(
2011
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009297363
Saved in:
94
Symposium: Ethical corporate marketing
Balmer, John M. T.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009297367
Saved in:
95
Corporate heritage brands and the precepts of corporate heritage brand management: Insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011)...
Balmer, John M T
- In:
The journal of brand management : an international journal
18
(
2011
)
8
,
pp. 517-545
Persistent link: https://www.econbiz.de/10009138276
Saved in:
96
Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded
Balmer, John M. T.
;
Powell, Shaun M.
;
Greyser, Stephen A.
- In:
Journal of business ethics : JOBE
102
(
2011
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009187848
Saved in:
97
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy
Balmer, John M.T.
- In:
European journal of marketing : EJM
45
(
2011
)
9
,
pp. 1380-1399
Persistent link: https://www.econbiz.de/10009329139
Saved in:
98
Corporate marketing myopia and the inexorable rise of a corporate marketing logic: Perspectives from identity-based views of the firm
Balmer, John M.T.
- In:
European journal of marketing : EJM
45
(
2011
)
9
,
pp. 1329-1353
Persistent link: https://www.econbiz.de/10009329142
Saved in:
99
Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.
;
Liao, Mei-na
;
Wang, Wei-yue
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
Saved in:
100
The BP Deepwater Horizon débâcle and corporate brand exuberance
Balmer, John M. T.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 97-104
Persistent link: https://www.econbiz.de/10009524439
Saved in:
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