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Search: person:"Balmer, John M.T."
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Brand management
52
Markenführung
52
Brand architecture
48
Markenarchitektur
48
Corporate culture
43
Unternehmenskultur
43
Corporate reputation
42
Firmenimage
42
Marketing management
29
Marketingmanagement
29
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18
Öffentlichkeitsarbeit
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Großbritannien
14
United Kingdom
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10
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Monarchy
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Corporate identity
7
Corporate social responsibility
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Brand
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English
111
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46
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Balmer, John M. T.
99
Balmer, John M.T.
54
Greyser, Stephen A.
14
Chen, Weifeng
13
Burghausen, Mario
10
Gray, Edmund R.
7
He, Hong-Wei
6
Illia, Laura
5
Powell, Shaun M.
5
Urde, Mats
5
Podnar, Klement
4
Balmer, John M T
3
Brexendorf, Tim Oliver
3
Foroudi, Pantea
3
Hudson, Bradford T.
3
Kernstock, Joachim
3
Stuart, Helen
3
Thomson, Irene
3
Wang, Wei-Yue
3
Abratt, Russell
2
Bargenda, Angela
2
Dinnie, Keith
2
Foroudi, Mohammad Mahdi
2
Fukukawa, Kyoko
2
Johansen, Trine S.
2
Kleyn, Nicola
2
Melewar, T.C.
2
Nielsen, Anne Ellerup
2
Asaad, Yousra
1
Baker, Michael I.
1
Balmer, John M.T
1
Binsardi, Ben
1
Botchie, David
1
Boukis, Achilleas
1
Cohen, Geraldine
1
Dey, Bidit Lal
1
Faraday, Judy
1
Foroudi, Mohammad M.
1
González del Valle Brena, Almudena
1
Greser, Stephen A.
1
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International Corporate Identity Group / Symposium <15., 2012, Århus>
1
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The journal of brand management : an international journal
22
European journal of marketing : EJM
19
Corporate communications : an international journal
14
Journal of general management
10
Working paper series / Bradford University School of Management
10
Foundations of corporate heritage
7
Journal of business research : JBR
7
International studies of management and organization
6
Journal of business ethics : JOBE
5
Journal of marketing management : MM
5
Management decision : MD
5
Advances in corporate branding
4
California management review : CMR
3
Qualitative Market Research: An International Journal
3
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
3
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
2
Springer eBook Collection / Business and Management
2
SpringerLink / Bücher
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand culture
1
Building corporate identity, image and reputation in the digital era
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate reputation review : an international journal
1
European Journal of Marketing
1
Facets of corporate identity, communication, and reputation
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Business Research
1
Long range planning : LRP ; international journal of strategic management
1
Marketing intelligence & planning
1
Marketing theory
1
Operations research, Management science : OR MS ; the international literature digest
1
Qualitative market research : an international journal
1
Routledge Interpretive Marketing Research
1
Routledge Interpretive Marketing Research Ser.
1
Routledge interpretive marketing research
1
Strategic Change
1
The journal of product & brand management
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ECONIS (ZBW)
106
OLC EcoSci
44
Other ZBW resources
4
BASE
1
RePEc
1
USB Cologne (EcoSocSci)
1
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131
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
Balmer, John M. T.
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001674827
Saved in:
132
Corporate identity and corporate communications: creating a competitive advantage
Balmer, John M. T.
;
Gray, Edmund R.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 124-135)
.
2003
Persistent link: https://www.econbiz.de/10001761939
Saved in:
133
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing
Balmer, John M. T.
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10004762923
Saved in:
134
Managing the multiple identities of the corporation
Balmer, John M. T.
;
Greyser, Stephen A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 15-29)
.
2003
Persistent link: https://www.econbiz.de/10001761912
Saved in:
135
The three virtues and seven deadly sins of corporate brand management
Balmer, John M. T.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 299-316)
.
2003
Persistent link: https://www.econbiz.de/10001761992
Saved in:
136
A ORGANIZATIONAL DYNAMICS - Managing the multiple identities of the corporation Ac: 100
Balmer, John M.T.
;
Greyser, Stephen A.
- In:
Operations research, Management science : OR MS ; the …
43
(
2003
)
6
,
pp. 603-604
Persistent link: https://www.econbiz.de/10006505121
Saved in:
137
Corporate brands: what are they? What of them?
Balmer, John M.T.
;
Gray, Edmund R.
- In:
European journal of marketing : EJM
37
(
2003
)
7
,
pp. 972-997
Persistent link: https://www.econbiz.de/10006083718
Saved in:
138
Of Identities Lost and Found
Balmer, John M.T.
- In:
International studies of management and organization
32
(
2002
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10006764658
Saved in:
139
Preface - Corporate Identity: Crossing the Rubicon
Balmer, John M.T.
- In:
International studies of management and organization
32
(
2002
)
3
,
pp. 3-9
Persistent link: https://www.econbiz.de/10006764659
Saved in:
140
Corporate Strategy - Managing the Multiple Identities of the Corporation
Balmer, John M.T.
;
Greyser, Stephen A.
- In:
California management review : CMR
44
(
2002
)
3
,
pp. 72-86
Persistent link: https://www.econbiz.de/10006616502
Saved in:
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