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Search: person:"Balmer, John M.T."
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Brand management
52
Markenführung
52
Brand architecture
48
Markenarchitektur
48
Corporate culture
43
Unternehmenskultur
43
Corporate reputation
42
Firmenimage
42
Marketing management
29
Marketingmanagement
29
Public relations
18
Öffentlichkeitsarbeit
18
Großbritannien
14
United Kingdom
14
Corporate heritage
10
Marketing
10
Monarchie
8
Monarchy
8
China
7
Corporate Social Responsibility
7
Corporate identity
7
Corporate social responsibility
7
Brand
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Brand image
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Corporate brand
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Cultural heritage
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Kulturgüter
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Markenartikel
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USA
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English
111
Undetermined
46
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Balmer, John M. T.
99
Balmer, John M.T.
54
Greyser, Stephen A.
14
Chen, Weifeng
13
Burghausen, Mario
10
Gray, Edmund R.
7
He, Hong-Wei
6
Illia, Laura
5
Powell, Shaun M.
5
Urde, Mats
5
Podnar, Klement
4
Balmer, John M T
3
Brexendorf, Tim Oliver
3
Foroudi, Pantea
3
Hudson, Bradford T.
3
Kernstock, Joachim
3
Stuart, Helen
3
Thomson, Irene
3
Wang, Wei-Yue
3
Abratt, Russell
2
Bargenda, Angela
2
Dinnie, Keith
2
Foroudi, Mohammad Mahdi
2
Fukukawa, Kyoko
2
Johansen, Trine S.
2
Kleyn, Nicola
2
Melewar, T.C.
2
Nielsen, Anne Ellerup
2
Asaad, Yousra
1
Baker, Michael I.
1
Balmer, John M.T
1
Binsardi, Ben
1
Botchie, David
1
Boukis, Achilleas
1
Cohen, Geraldine
1
Dey, Bidit Lal
1
Faraday, Judy
1
Foroudi, Mohammad M.
1
González del Valle Brena, Almudena
1
Greser, Stephen A.
1
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International Corporate Identity Group / Symposium <15., 2012, Århus>
1
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The journal of brand management : an international journal
22
European journal of marketing : EJM
19
Corporate communications : an international journal
14
Journal of general management
10
Working paper series / Bradford University School of Management
10
Foundations of corporate heritage
7
Journal of business research : JBR
7
International studies of management and organization
6
Journal of business ethics : JOBE
5
Journal of marketing management : MM
5
Management decision : MD
5
Advances in corporate branding
4
California management review : CMR
3
Qualitative Market Research: An International Journal
3
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
3
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
2
Springer eBook Collection / Business and Management
2
SpringerLink / Bücher
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand culture
1
Building corporate identity, image and reputation in the digital era
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate reputation review : an international journal
1
European Journal of Marketing
1
Facets of corporate identity, communication, and reputation
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Business Research
1
Long range planning : LRP ; international journal of strategic management
1
Marketing intelligence & planning
1
Marketing theory
1
Operations research, Management science : OR MS ; the international literature digest
1
Qualitative market research : an international journal
1
Routledge Interpretive Marketing Research
1
Routledge Interpretive Marketing Research Ser.
1
Routledge interpretive marketing research
1
Strategic Change
1
The journal of product & brand management
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ECONIS (ZBW)
106
OLC EcoSci
44
Other ZBW resources
4
BASE
1
RePEc
1
USB Cologne (EcoSocSci)
1
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61
Special issue: Corporate brand management : a leadership perspecitve
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010235003
Saved in:
62
Organisational marketing : its nature and strategic significance
Balmer, John M. T.
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 1-20)
.
2013
Persistent link: https://www.econbiz.de/10009782164
Saved in:
63
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009782202
Saved in:
64
Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 347-361
Persistent link: https://www.econbiz.de/10010358538
Saved in:
65
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
66
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
Saved in:
67
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
68
Papers from the First International Symposium on Corporate Heritage, History and Nostalgia
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010358528
Saved in:
69
Corporate heritage, corporate heritage marketing, and total corporate heritage communications: What are they? What of them?
Balmer, John M.T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010166364
Saved in:
70
Corporate heritage brands: Mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M.T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 347-361
Persistent link: https://www.econbiz.de/10010166366
Saved in:
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