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Search: person:"Bang, Hye Jin"
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Consumer behaviour
9
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9
Advertising effects
6
Werbewirkung
6
Advertising
5
Werbung
5
Brand image
2
Brand management
2
Internet marketing
2
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2
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2
Online-Marketing
2
Brand
1
Brand disclosure timing
1
Brand prominence
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Branded entertainment video
1
Cognition
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Computerspiel
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Construal level theory
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Content sharing
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Erwartungsbildung
1
Expectancy violations
1
Expectation formation
1
Factor analysis
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Faktorenanalyse
1
Freizeitwirtschaft
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Group-emotion
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Hedonic price index
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Hedonischer Preisindex
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Kognition
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Leisure industries
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Low-cost strategy
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Markenartikel
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Marketing management
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Marketingmanagement
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Media multitasking
1
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Mediennutzung
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National culture
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English
9
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Bang, Hye Jin
9
Choi, Dongwon
6
Baek, Tae Hyun
2
Wojdynski, Bartosz W.
2
Yoon, Sukki
2
Evans, Nathaniel J.
1
Keib, Kate M.
1
Kim, Kacy K.
1
Kim, Yeonshin
1
King, Karen Whitehill
1
Lee, Wei-Na
1
Lee, Yen-I
1
Lee, Yen-I.
1
Oh, Sang Do
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Yoo, Jinnie Jinyoung
1
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International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
9
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1
Message assertiveness and price discounts : differences between hedonic and utilitarian consumption
Choi, Dongwon
;
Bang, Hye Jin
;
Yoon, Sukki
;
Baek, Tae Hyun
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 149-172
Persistent link: https://www.econbiz.de/10014450246
Saved in:
2
The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin
;
King, Karen Whitehill
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
Saved in:
3
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
4
Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin
;
Choi, Dongwon
;
Baek, Tae Hyun
;
Oh, Sang Do
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
Saved in:
5
Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.
;
Bang, Hye Jin
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
Saved in:
6
How the level of personalization affects the effectiveness of personalized ad messages : the moderating role of narcissism
Bang, Hye Jin
;
Choi, Dongwon
;
Wojdynski, Bartosz W.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1116-1138
Persistent link: https://www.econbiz.de/10012200370
Saved in:
7
How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
Choi, Dongwon
;
Bang, Hye Jin
;
Wojdynski, Bartosz W.
; …
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
Saved in:
8
The carryover effect of national identity activation on consumers' evaluations of ads with patriotic appeals
Bang, Hye Jin
;
Yoo, Jinnie Jinyoung
;
Choi, Dongwon
- In:
Journal of business research : JBR
79
(
2017
),
pp. 66-78
Persistent link: https://www.econbiz.de/10011745144
Saved in:
9
Consumer response to ads in social network sites : an exploration into the role of ad location and path
Bang, Hye Jin
;
Lee, Wei-Na
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011529698
Saved in:
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