Banka, Mareike; Leonhäuser, Ingrid-Ute - In: Vierteljahrshefte zur Wirtschaftsforschung / Quarterly … 81 (2012) 4, pp. 199-212
Consumers are confronted with a wide range of labelling information on the food packages; nutrition and health claims (in short claims) are one of many labeling elements. Beyond the nutritional value, claims state that the product has a special additional benefit for consumer's health....