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Search: person:"Barbosa, Helena Ferreira"
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Anwendungssoftware
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Application software
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Behavioural intentions
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Consumer behaviour
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Customer satisfaction
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Fitness app
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Fitness industry
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Fitness-Wirtschaft
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Barbosa, Helena Ferreira
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García-Fernández, Jerónimo
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Cepeda-Carrion, Gabriel
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Cepeda-Carrión, Gabriel
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Pedragosa, Vera
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International journal of sports marketing & sponsorship
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Sport marketing in a global environment : strategic perspectives
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ECONIS (ZBW)
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The use of fitness centre apps and its relation to customer satisfaction : a UTAUT2 perspective
Barbosa, Helena Ferreira
;
García-Fernández, Jerónimo
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 966-985
Persistent link: https://www.econbiz.de/10013370520
Saved in:
2
Development digital marketing plans through understanding use behavior of fitness apps in Portuguese fitness centers
Barbosa, Helena Ferreira
;
García-Fernández, Jerónimo
; …
- In:
Sport marketing in a global environment : strategic …
,
(pp. 161-170)
.
2022
Persistent link: https://www.econbiz.de/10013475267
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