Purpose – The purpose of this paper is to explore the nature of information sharing, rewards and selected performance measures based on the dyadic relationship between accountants and marketers. Design/methodology/approach – Mail survey administered to senior executives of larger Canadian...

Purpose – Drawing on the resource‐based view of the firm and the dynamic capabilities perspective, this paper sets out to argue that salespeople's selling skills and their inter‐ and intra‐unit collaborative skills are valuable, rare, socially complex, and inimitable knowledge‐based...

Strategy is examined, using newness of products, markets and technology as the variables. An understanding of newness with reference to the concept of continuous vs. discontinuous innovation along these three dimensions could facilitate evaluation of market and profit potential and the risk...