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Search: person:"Barriopedro, Estela"
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Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
4
Relationship marketing
4
Satisfaction
4
Corporate Social Responsibility
3
Customer satisfaction
3
Happiness
3
Kundenzufriedenheit
3
Loyalty
3
Zufriedenheit
3
B-to-B-Marketing
2
Brand image
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Business-to-business marketing
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Digitalisierung
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Omnichannel management
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B2B
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Communication
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Consumer Behavior
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Consumer experience
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Consumer happiness
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8
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4
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English
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Cuesta-Valiño, Pedro
9
Núñez-Barriopedro, Estela
7
Núnez-Barriopedro, Estela
5
Gutiérrez-Rodríguez, Pablo
4
García-Henche, Blanca
3
Alonso-Garcia, Javier
2
Barriopedro, Estela
2
Cuadrado-Roura, Juan R.
2
Iglesias, Carlos
2
Llorente, Raquel
2
Nunez-Barriopedro, Estela
2
Penelas-Leguía, Azucena
2
Bayardo Tobar-Pesántez, Luis
1
Llombart Tárrega, Maria Dolores
1
Loranca-Valle, Cristina
1
Loranca-Valle, María Cristina
1
López-Sanz, José María
1
Mansori-Amar, Sara
1
Martinez-Infante Salazar, Carolina
1
Pablo-Marti, Federico
1
Pablo-Martí, Federico
1
Rodríguez, Pablo Gutiérrez
1
Tkhinvaleli, Mariam
1
Yang, Yanhua
1
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European Regional Science Association
1
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Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
43rd Congress of the European Regional Science Association: "Peripheries, Centres, and Spatial Development in the New Europe", 27th - 30th August 2003, Jyväskylä, Finland
1
Corporate Governance: The International Journal of Business in Society
1
Corporate Social Responsibility and Environmental Management
1
Corporate communications : an international journal
1
Corporate governance : international journal of business in society
1
ERSA conference papers
1
Entrepreneurship in the fourth sector : entrepreneurial ecosystems and sustainable business models
1
Happiness management : a lighthouse for social wellbeing, creativity and sustainability
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Management decision
1
Psychology & marketing
1
The journal of business & industrial marketing
1
The journal of management development
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ECONIS (ZBW)
12
Other ZBW resources
2
EconStor
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1
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1
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
2
A public service management model as an antecedent for citizen satisfaction and fiscal policy
Núnez-Barriopedro, Estela
;
Penelas-Leguía, Azucena
; …
- In:
Management decision
62
(
2024
)
2
,
pp. 725-739
Persistent link: https://www.econbiz.de/10014637233
Saved in:
3
Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013534155
Saved in:
4
Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Alonso-Garcia, Javier
;
Pablo-Marti, Federico
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013539265
Saved in:
5
Model based on service quality, satisfaction and trust, the antecedents of federated athletes' happiness and loyalty
Cuesta-Valiño, Pedro
;
Loranca-Valle, Cristina
; …
- In:
The journal of management development
42
(
2023
)
6
,
pp. 501-513
Persistent link: https://www.econbiz.de/10014332135
Saved in:
6
Corporate social responsibility of "ant forest" : ant group's "internet + tree planting" public welfare project
Núñez-Barriopedro, Estela
;
Cuesta-Valiño, Pedro
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 119-133)
.
2023
Persistent link: https://www.econbiz.de/10014320653
Saved in:
7
Corporate Social Responsibility (CSR) and sustainable production in the wine industry : "Familia Torres"
Núñez-Barriopedro, Estela
;
García-Henche, Blanca
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 149-163)
.
2023
Persistent link: https://www.econbiz.de/10014320699
Saved in:
8
The role of perceived usefulness and annoyance on programmatic advertising : the moderating effect of Internet user privacy and cookies
Núnez-Barriopedro, Estela
;
Cuesta-Valiño, Pedro
; …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 311-324
Persistent link: https://www.econbiz.de/10014288224
Saved in:
9
The role of consumer happiness in brand loyalty : a model of the satisfaction and brand image in fashion
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Corporate governance : international journal of …
22
(
2022
)
3
,
pp. 458-473
Persistent link: https://www.econbiz.de/10013369184
Saved in:
10
Omnichannel management in B2B : complexity-based model : empirical evidence from a panel of experts based on fuzzy cognitive maps
Alonso-Garcia, Javier
;
Pablo-Martí, Federico
; …
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 99-113
Persistent link: https://www.econbiz.de/10012588307
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