The role of perceived usefulness and annoyance on programmatic advertising : the moderating effect of Internet user privacy and cookies
Year of publication: |
2023
|
---|---|
Authors: | Núnez-Barriopedro, Estela ; Cuesta-Valiño, Pedro ; Mansori-Amar, Sara |
Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 28.2023, 2, p. 311-324
|
Subject: | Cookies | Digital marketing | Internet usage | Perceived annoyance | Perceived usefulness | PLS-SEM model | Privacy | Programmatic advertising | Usability | Datenschutz | Data protection | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Internet | Werbung | Advertising |
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