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Search: person:"Basfirinci, Cigdem Sahin"
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Asia Pacific journal of marketing and logistics
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Music genre as a marketing communication tool : a study on drinks market in Turkey
Basfirinci, Cigdem Sahin
;
Cilingir, Zuhal
- In:
Journal of euromarketing
19
(
2010
)
4
,
pp. 247-268
Persistent link: https://www.econbiz.de/10009384422
Saved in:
2
An application of integrating SERVQUAL and Kano's model into QFD for logistics services : a case study from Turkey
Baki, Birdogan
;
Basfirinci, Cigdem Sahin
;
Cilingir, Zuhal
; …
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
1
,
pp. 106-126
Persistent link: https://www.econbiz.de/10003821155
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