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Search: person:"Batat, Wided"
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18
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11
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Batat, Wided
62
Peter, Paula C.
5
Addis, Michela
4
Bonnemaizon, Audrey
3
Jafari, Aliakbar
3
Tanner, John F.
3
Anastasia, Trena
2
Boland, Wendy
2
Canbulut, Murad
2
Drenten, Jenna
2
Freeman, Dan
2
Hamby, Anne
2
Khochman, Inas
2
Mason, Marlys J.
2
Piacentini, Maria
2
Rangan, Priyam
2
Yang, Zhiyong
2
Arch G. Woodside, Professor
1
Atakan, S. Sinem
1
Austin, Caroline G.
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Bröckerhoff, Aurélie
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Chan, Steven
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Hong, Soonkwan
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Manika, Danae
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Marshall, Greg
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Moscato, Emily M.
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1
Peterson, Lane
1
Phou, Sakal
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European Journal of Marketing
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2
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2
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
2
Collection "Consommation des 0-25 ans"
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Consumer behavior in tourism and hospitality research
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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1
European Journal of Marketing Ser.
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Experiential marketing in an age of hyper-connectivity : navigating the customer experience journey
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Gestion
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ECONIS (ZBW)
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RePEc
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1
Why is the traditional marketing mix dead? : towards the "experiential marketing mix" (7E), a strategic framework for business experience design in the phygital age
Batat, Wided
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10014553127
Saved in:
2
Heritage communication on social media in the luxury brand market : the 4-H factors framework
Mosca, Fabrizio
;
Batat, Wided
;
Chiaudano, Valentina
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 293-311)
.
2024
Persistent link: https://www.econbiz.de/10014529123
Saved in:
3
The extended reality technology (ERT) framework for designing customer and service experiences in phygital settings : a service research agenda
Batat, Wided
;
Hammedi, Wafa
- In:
Journal of service management
34
(
2023
)
1
,
pp. 10-33
Persistent link: https://www.econbiz.de/10013537613
Saved in:
4
Is marketing a victim of its own success? : a restoration process to unlock marketing's power for creativity, competitiveness, and well-being
Batat, Wided
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10014294171
Saved in:
5
Experiential research as a methodological framework for studying consumer behaviors in phygital settings
Batat, Wided
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 269-277
Persistent link: https://www.econbiz.de/10014292086
Saved in:
6
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
Batat, Wided
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014022459
Saved in:
7
Customer experience and experiential marketing : a research framework
Batat, Wided
- In:
Experiential marketing in an age of hyper-connectivity …
,
(pp. 2-20)
.
2022
Persistent link: https://www.econbiz.de/10013253337
Saved in:
8
Food experience design to prevent unintended consequences and improve well-being
Addis, Michela
;
Batat, Wided
;
Atakan, S. Sinem
;
Austin, …
- In:
Journal of service research
25
(
2022
)
1
,
pp. 143-159
Persistent link: https://www.econbiz.de/10012887044
Saved in:
9
How does second-hand luxury enhance Gen Z consumers' well-being? : a Transformative Luxury Research (TLR) approach
Khochman, Inas
;
Batat, Wided
- In:
The rise of positive luxury : transformative research …
,
(pp. 154-169)
.
2022
Persistent link: https://www.econbiz.de/10014232770
Saved in:
10
The employee experience (EMX) framework for well-being : an agenda for the future
Batat, Wided
- In:
Employee relations
44
(
2022
)
5
,
pp. 993-1013
Persistent link: https://www.econbiz.de/10013355317
Saved in:
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