Brusch, Michael; Baumert, Katrin; Kastner, Paula - In: International Journal of Quality and Service Sciences 9 (2017) 3/4, pp. 371-382
Purpose The purpose of this paper is to demonstrate an approach to include the influence of design attributes (DA) into an early product development step. In general, the development of new products with market success is of high relevance for companies. Because of a relatively high-quality...