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Search: person:"Becerra, Enrique"
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Consumer behaviour
15
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15
USA
8
United States
8
Online retailing
7
Online-Handel
7
Hispanics
6
Hispano-Amerikaner
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Vertriebsweg
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English
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Becerra, Enrique P.
25
Badrinarayanan, Vishag
9
Korgaonkar, Pradeep K.
8
Korgaonkar, Pradeep
6
Becerra, Enrique
5
Kim, Chung-Hyun
3
Madhavaram, Sreedhar
3
Silverblatt, Ronnie
3
Goldring, Deborah
2
Kim, Chung-hyun
2
Arroyo, Pilar
1
Becerra, Enrique P
1
Bilgihan, Anil
1
Brynildsen, Gina
1
Carrete-Lucero, Lorena de la Paz
1
Chapa, Sindy
1
Jillapalli, Ravi
1
Kemp, Elyria
1
Korgaonkar, Pradeep K
1
Londoño, Juan Carlos
1
Mangleburg, Tamara
1
O'Leary, Bay
1
O’Leary, Bay
1
Petrescu, Maria
1
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Florida Atlantic University
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Journal of retailing and consumer services
5
Journal of business research : JBR
4
Journal of advertising research
3
European journal of marketing : EJM
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of electronic commerce research : JECR
2
Journal of the Academy of Marketing Science
2
Handbook of research on ethnic and intra-cultural marketing
1
International Journal of E-Business Research (IJEBR)
1
International journal of retail & distribution management
1
Journal of Business Research
1
Journal of promotion management : innovations in planning and applied research
1
Psychology & Marketing
1
The journal of product & brand management
1
The journal of services marketing
1
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ECONIS (ZBW)
19
OLC EcoSci
8
RePEc
2
BASE
1
Other ZBW resources
1
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1
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
2
A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults
Becerra, Enrique P.
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492745
Saved in:
3
The effects of acculturation on Hispanic Americans' perceptions of shoplifting
Becerra, Enrique P.
;
Brynildsen, Gina
;
Korgaonkar, Pradeep
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366280
Saved in:
4
Segmenting the Hispanic market : practical implications for researchers and practitioners
Becerra, Enrique P.
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 146-159)
.
2022
Persistent link: https://www.econbiz.de/10013502446
Saved in:
5
Retail employee theft : When retail security alone is not enough
Korgaonkar, Pradeep
;
Becerra, Enrique P.
;
Mangleburg, Tamara
- In:
Psychology & Marketing
38
(
2021
)
5
,
pp. 721-734
Persistent link: https://www.econbiz.de/10012535694
Saved in:
6
Antecedents and consequences of shoppers' attitude toward branded store-within-stores : an exploratory framework
Badrinarayanan, Vishag
;
Becerra, Enrique P.
- In:
Journal of business research : JBR
105
(
2019
),
pp. 189-200
Persistent link: https://www.econbiz.de/10012128498
Saved in:
7
Shoppers' attachment with retail stores : antecedents and impact on patronage intentions
Badrinarayanan, Vishag
;
Becerra, Enrique P.
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 371-378
Persistent link: https://www.econbiz.de/10012114180
Saved in:
8
The effect of generational status in language-tailored political messages
Chapa, Sindy
;
Becerra, Enrique P.
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 356-366
Persistent link: https://www.econbiz.de/10010419801
Saved in:
9
Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers
Badrinarayanan, Vishag
;
Becerra, Enrique P.
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 1013-1020
Persistent link: https://www.econbiz.de/10010437685
Saved in:
10
Shopping orientations and patronage preferences for internet auctions
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Becerra, Enrique
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 352-368
Persistent link: https://www.econbiz.de/10010384616
Saved in:
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