Segmenting the Hispanic market : practical implications for researchers and practitioners
Year of publication: |
2022
|
---|---|
Authors: | Becerra, Enrique P. |
Published in: |
Handbook of research on ethnic and intra-cultural marketing. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-80088-005-4. - 2022, p. 146-159
|
Subject: | Hispano-Amerikaner | Hispanics | Marktforschung | Market research | Marktsegmentierung | Market segmentation | USA | United States |
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