Shahid, Subhan; Becker, Annika; Kundi, Yasir Mansoor - In: Management Decision 60 (2021) 6, pp. 1645-1661
Purpose: This paper aims to untangle the underlying mechanisms through which reputational signals promote stakeholders' intentions to donate in nonprofit organizations via stakeholder trust. Design/methodology/approach: The authors apply a moderated mediation model using an experimental design...